What Is Employer Branding? Do I Need It?

What is employer branding? Do you need it even if you’re a small to medium-sized business owner? In this episode, host, Andrea Hoffer, answers these questions as she highlights the need for you to attract the right people and retain them. After all, these are the very people who will bring your core purpose to…

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How to Leverage Video to Elevate Your Employer Branding

While it is a truth universally acknowledged that the internet was created for videos of our pets doing cute things, video is increasingly becoming the content of choice for consumers and by extension job candidates. It can seem overwhelming to try to keep up with all of the trends in hiring and recruiting but video…

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