Speaking
She owned the business. She got hiring wrong for ten years. Then she built the system.
Andrea Hoffer speaks to owners and operators who hire constantly — about what actually breaks in hiring, and where AI belongs in fixing it.
“Our live workshop event was attended by over 175 business owners and key managers that are struggling with finding and retaining staff in their businesses… We received very positive feedback on her sessions. We highly recommend Andrea and her structured processes to any organization with members that are challenged with hiring.”
Susan Briggs — The Dog Gurus
Where she speaks
Masterminds
YPO, EO and Pinnacle Global Network. Operator to operator, no pitch, a framework the room can use on Monday.
Industry conferences
Salon Cadence, The Dog Gurus, The Business Show and PBC SHRM. Built around the hiring problem that industry actually has.
Podcasts
Franchise and business shows. Short notice is fine.
See her speak
Eleven minutes on why interviews go wrong, and what to do instead.
Longer sessions: Hiring with the DREAM Hire Framework (29 min) and Your Hiring Process Needs This AI Update (42 min).
Three talks
You Don’t Have a People Problem. You Have a System Problem.
The DREAM Hire Framework™ for businesses that hire constantly
Andrea owned a Massage Envy for ten years. Thirty-five employees, constant turnover, and a job posting she treated as a formality when it was really her first interview. This is the talk about what she learned doing it badly, organised into the five stages every hire passes through whether you manage them or not: Define, Reach, Engage, Assess, Motivate.
They leave with: why the job posting is the first interview and the four things it has to do; the two stages where hourly hires are actually lost; a one-page diagnostic for finding which stage is leaking.
45–60 minute keynote. 30 minute short form.
AI That Survives Monday
How to pick one thing, build it, and make it stick
Most AI talks end with a list of tools and a room full of notes, and nothing changes on Monday. This one is about the opposite problem — not what AI can do, but why almost nothing anyone tries actually stays. Includes the part most AI speakers skip: what badly set-up automation looks like, and the damage it does to an employer brand.
They leave with: a four-step method for scoping an AI win small enough to finish; why most pilots die and the one question that prevents it; three automations an owner can have running inside a week.
45 minute keynote. 60–90 minute interactive.
Build Your Hiring System in 90 Minutes
A working session, not a talk
Everyone leaves having built three things for one real open role in their own business: a role blueprint saying what success looks like at ninety days, a job ad written to screen for them, and a structured interview guide with a scorecard.
They leave with: what to automate and what never to automate; how to write a job ad that does the first round of screening; the five AI specialists that stand in for a recruiting department you do not have.
90 minute breakout. Half-day deep dive.
What hosts say
“In 2023, she delivered an extraordinary keynote at my event, captivating the audience with her insights and approachable style. Following that, she conducted two highly successful classes for my members… Her ability to connect with the audience on a personal level, while delivering valuable and practical advice, is what truly sets her apart.”
Ronit Enos
Founder & CEO, Salon Cadence
“I had the pleasure of attending the ‘Hiring with AI’ talk… Andrea did an excellent job of breaking down complex concepts into manageable and relatable insights. I truly felt that her presentation was worth the cost of the entire conference.”
Brandi Hassenplug
Conference attendee
“She recently delivered an informative and interactive training talk with our team… Her session was not only informative — it was a catalyst for meaningful change in our talent acquisition approach.”
Monica Stone
Stone Alliance Group
“She did a presentation to a group of culinary business owners that I coach and her information and teaching certainly shortened the whole process of hiring, changed our mindset and provided valuable insight as to what we as owners could do differently.”
Deb Oxman
Savor Culinary Services
Formats and logistics
Formats
Keynote, breakout, half-day workshop, in-house team training, panel, podcast guest.
Virtual or in person
Andrea travels, and runs the same sessions virtually. Based in Boca Raton, Florida.
Fees
On request. Tell us the audience, the format and the date.
About Andrea
Andrea Hoffer, MS, MBA, is the founder of aha! Talent Experts and the author of Hire Higher. She spent ten years as a Massage Envy franchisee, hiring hourly staff badly and learning why, before building the DREAM Hire Framework™ and the AI recruitment system that runs on it.
She no longer fills roles. She builds the hiring system and hands it to the team that will run it — for multi-unit and franchise operators, restaurants and hospitality, retail and service brands, care and health, and anyone hiring hourly across more than one location.
She is also the founder of Quick-WINS.ai, which gets AI working inside the week for businesswomen and business owners over 50.
Bringing a room together this year?
Tell us the audience, the format and the date, and we will tell you which talk fits.